We all know and have heard about search engine optimization (SEO), and for two decades, everyone has been laser-focused on trying to please Google's search ranking algorithm. However, that could now be changing with the introduction of Generative Engine Optimization (GEO), which allows large language models (LLMs) and AI-powered search tools like ChatGPT, Perplexity, Gemini, and more to find more accurate and specific information.
While the concept of GEO is a hot topic, the tools to build a business around it have been lacking until now. Firecrawl has just released FireGEO, an open-source SaaS starter kit to help developers build GEO apps.
What is FireGEO by Firecrawl?
According to Firecrawl, FireGEO is a complete, extensible, and open-source Next.js starter kit that provides the full foundational infrastructure for building a GEO-focused SaaS product. FireGEO allows developers to bypass the long setup of user authentication, billing, and database configuration, and instead allows engineers to focus on creating unique GEO solutions. The kit is built with a modern tech stack, including Next.js 15, TypeScript, and PostgreSQL, and is designed to be fully extensible.
Here's a breakdown of what FireGEO includes:
- Core GEO Functionality: Using Firecrawl's clever scraping capabilities, FireGEO's powerful brand monitoring engine collects information from any website and comprehends brand context. After that, it analyzes brand visibility, sentiment, and ranking using a variety of AI providers, such as OpenAI, Anthropic, and Perplexity. In order to provide a comparative analysis, the engine can also automatically identify competitors.
- SaaS Boilerplate: FireGEO comes with pre-configured user authentication through Better Auth, subscription billing with Autumn and Stripe, and a scalable database using PostgreSQL and Drizzle. This means you can have a production-ready SaaS app up and running in a fraction of the time it would normally take.
- Open-Source and Extensible: Because FireGEO is open-source, you have complete control over the code. You can swap out components, add new features, and customize the entire application to fit your specific needs. The project is hosted on GitHub, and the creators encourage community contributions.
- Comprehensive Tech Stack: The frontend is built with Next.js and Tailwind CSS, giving a modern and responsive user interface. The backend is a strong combination of PostgreSQL and Drizzle for the database, with API integrations for different AI providers.
Source: Charly Wargnier
FireGEO provides a solid foundation for developers to build upon, and Firecrawl is helping to lower the barrier to entry for creating new businesses and tools in this space.
In Conclusion:
Firecrawl has dropped the barrier to experimenting with Generative Engine Optimization (GEO) by not only launching FireGEO but also making it open-source, allowing developers to focus on building GEO apps. The GitHub repo is worth forking if you're planning to build a full-blown GEO SaaS, need an internal pulse on brand mentions, or simply want to study modern SaaS architecture. Firecrawl has literally given developers all the essential tools and infrastructure to work with.
