OpenAI Launches Sora 2 With a New Social Media App

OpenAI has launched the next generation of its AI text-to-video generator, Sora 2. Sora 2 isn't just a better AI text-to-video generator than the previous model, but it's here to change how we think about and interact with AI-created content. OpenAI claims Sora 2 has greater physical accuracy, enhanced controllability, and the introduction of synchronized audio, which the previous version lacked. What makes Sora 2 even more intriguing is that OpenAI is launching the AI video generator, coupled with a new social media app.

What is Sora 2?

Sora 2 is OpenAI's latest AI video generation model, which is more physically accurate, realistic, and controllable than prior systems, all within the new Sora app. It also features synchronized dialogue and sound effects lacking in the previous model.

In simple terms, Sora 2 is an improvement over its previous version, as the new model is designed to be more realistic and physically accurate than previous systems. Combining realism and physics accuracy with synchronized audio addresses the key limitations of earlier AI video tools.

The new Sora social media platform:

OpenAI also announced a new social media app, pairing the video generation model with a TikTok-style Sora app on iOS, designed to create, remix, and discover short AI-generated videos, and crucially, to manage identity and consent. This app will exclusively feature AI-generated videos, a departure from existing platforms that mix user-shot footage with created content.

The app feature "cameos," a new feature allowing users to feature in each other's videos. While the feed leans toward creation (not doomscrolling), it includes parental controls via ChatGPT. Teens get default limits on continuous scroll and stricter cameo permissions. Currently, the iOS app is invite-only, making it a collaborative creation feed, starting in the U.S. and Canada on September 30, 2025.

Here are some of the key features and functions of Sora 2:

• Improved Realism and Controllability: Sora 2 has the ability to generate physically accurate and realistic video, giving creators more precise control over the final output.
• Synchronized Audio: A major new feature is the inclusion of synchronized dialogue and sound effects, adding a new layer of immersion to the generated videos.
• "Cameos" for consented likeness: A one-time verification lets you (or friends) appear in videos, with controls to revoke or restrict use at any time.
• The Sora App: A new, invite-only iOS app provides access to Sora 2. This app is designed as a social creation platform, with a vertical, swipe-to-scroll video feed reminiscent of TikTok.
• Safety and Security: OpenAI has emphasized that safety is a foundational element of Sora 2 and its accompanying app. This includes watermarking, provenance metadata for every video, and balanced content safeguards. There are also stricter protections for teens.

How to get Sora 2

The Sora iOS app is now downloadable, but access is invite-only. You can sign up in-app for a push notification when your account is enabled.

• The initial rollout covers the U.S. and Canada, with additional countries to follow.
• Once you have access, you can also use Sora 2 on sora.com.

OpenAI says it plans to release Sora 2 via the API as well. For existing users, Sora 1 Turbo remains available, and your past creations stay in your Sora library.

In Conclusion:

The release of Sora 2 and its accompanying social app is a massive moment for generative AI. By combining a more powerful and realistic video generation model with a dedicated platform for sharing and creation, OpenAI is not just releasing a new tool; it is promoting a new ecosystem.

Sora 2 is less a flashy demo and more a sturdier foundation, featuring physically believable motion, synchronized audio, tighter control, and a platform that incorporates provenance and consent. If OpenAI executes on API access and global availability, expect Sora 2 to become part of the creative teams' stack.