How to Create Custom On-Brand Marketing Content for SMBs Using Pomelli (Step-by-Step)

Google Labs, in partnership with Google DeepMind, has introduced a new experimental product called Pomelli, an AI marketing tool for small and medium-sized businesses (SMBs). While large corporations spend millions and billions of dollars on marketing and advertising, small and mid-sized businesses often struggle to compete against these giants. That is where an AI marketing tool like Pomelli can help them save costs and generate scalable, on-brand social media campaigns.

What is Pomelli by Google Labs?

Pomelli is a browser-based AI marketing tool by Google Labs that analyzes your website and existing visuals, builds a brand profile, and then proposes and generates custom social campaigns for that profile. It's rolling out as a public beta in English to businesses in the U.S., Canada, Australia, and New Zealand.

Pomelli's approach is centered on understanding the unique identity of a business before a single social media post is ever drafted. The process is elegantly simple, breaking down the complex task of campaign creation into three manageable steps. It's designed to be intuitive for users regardless of their technical or marketing expertise.

Here's a look at its core functions:

Building Your "Business DNA": 

The process begins when you provide your business's website. Pomelli analyzes the site to create a comprehensive "Business DNA" profile.

• This isn't just a superficial scan; Pomelli extracts your brand's specific tone of voice, custom fonts, color palettes, and imagery.
• This profile becomes the foundational blueprint for all future content, ensuring everything remains consistent with your established brand.

Generating Tailored Campaign Ideas: 

With the Business DNA established, Pomelli moves from brand analyst to creative partner. It generates a variety of custom campaign ideas specifically for your business.

• This feature is a direct answer to the dreaded "what should we post today?" question.
• For those who already have a vision, Pomelli also allows users to input their own prompts for more customized content creation.

Creating and Editing Branded Assets: 

In the final step, Pomelli creates a suite of high-quality, on-brand marketing assets. These are ready to be deployed across different channels: social media, websites, and digital ads. Crucially, the user remains in full control, with the ability to change header & description text and images directly within the tool before downloading the final assets.

What sets Pomelli apart from the flood of AI content tools is its foundational emphasis on this "Business DNA." While many AI generators can produce slick but generic content, Pomelli's primary goal is to learn and replicate the authentic identity of a business. This focus on brand integrity is a significant differentiator, promising content that feels less like it was made by a machine and more like it was made by someone who genuinely understands the brand's ethos.

How to Create Custom On-Brand Marketing Content for SMBs Using Pomelli:

Step 1: Visit the Pomelli website and ensure that you are already signed up with Google Labs.

• Click on Let's get started.

• Then click on Let's go.

Step 2: Enter your website URL. For this article, we will add the URL of MarkTechPost.

• Pomelli will spend a few minutes analysing the website to generate the Business DNA.

• You can scroll through and make changes if needed. I only changed the font.

Step 3: If you are satisfied with everything, click 'Looks good' and Pomelli will use your Business DNA to generate social media campaigns.

• Now, you'll have two options: create campaigns using suggestions based on Business DNA or use a prompt to create a new campaign.

Step 4: Once a campaign has been generated, you can edit it to make changes and download it.

In Conclusion:

Most SMB AI tools still hand you something you need to "brand" manually. Pomelli changes that: it starts with the brand, then generates. However, Pomelli is learning from your site, hence the quality of your "source brand" still matters. If your website is thin, off-brand, or uses old imagery, Pomelli will faithfully learn the wrong thing. Still, Pomelli is an amazing AI marketing tool for most SMBs. If Google keeps the editing controls transparent and broadens availability, it could become the default "first stop" for SMB campaign ideation, not because it's flashy, but because it remembers who you are.